Prateek
Gupta

About me

As a seasoned partner marketing leader with over a decade of experience in technology startups throughout Silicon Valley and London, I am dedicated to harnessing the transformative power of precise, product-led marketing and impactful content. My professional journey is characterized by a strong commitment to building and nurturing partner ecosystems, driving innovation, and implementing strategic communication that propels tech brands to prominence in the Americas. I'm passionate about crafting compelling narratives and fostering collaborative environments that facilitate shared growth and success in the tech community.

Work Experience

1. HEAD OF DEVELOPER MARKETING

Vaticle Inc. / Dec 2022 - Apr 2023

Through strategic enhancements to our content strategy, I successfully increased our blog post output from 2 per month to 10, effectively amplifying our brand’s voice and reach. I also played a pivotal role in expanding our Slack community, growing its membership from 8,000 to 12,000, fostering a more engaged and collaborative environment. Additionally, I spearheaded the branding and go-to-market strategy for TypeDB.com, significantly enhancing its market position and visibility.

3. HEAD OF DEVELOPER CONTENT & PRODUCT MARKETING

Consulting - QuestDB, Fossa, Ankr, Near.org / Oct 2019 - May 2022

I led the marketing initiatives for Hack-VC.com's portfolio companies, where I devised and implemented a comprehensive content strategy, overhauled websites for enterprise clients, and elevated product marketing efforts. I authored over 100 tutorials, launched a community-focused newsletter and webinar series, and utilized SEO best practices to boost organic traffic significantly. Additionally, I developed targeted branding and messaging for product pages and orchestrated developer marketing campaigns, substantially strengthening our market position.

5. DIRECTOR OF DEVELOPER CONTENT

Pluralsight.com / Jun 2015 - May 2018

I led the development of Pluralsight.com/guides from its inception through to launch, successfully scaling the platform to 1 million page views, with 80% of the traffic generated organically. I managed a global team of technical authors, overseeing the production of over 200 high-quality tutorials for developers. Additionally, I crafted boardroom presentations and sales documentation, playing a pivotal role in supporting our growth and outreach efforts.

2. HEAD OF DEVELOPER MARKETING

MinIO.com / May 2022 - Dec 2022

Within a six-month period, I significantly enhanced our digital presence by producing over 40 videos for the YouTube channel @MinIO, elevating our blog output from 4 to 18 posts monthly. I also expanded our Slack community by 6,000 members, achieving a milestone of 22,000 engaged users. Moreover, I directed the partner marketing and public relations initiatives that celebrated our landmark achievement of 1 billion Docker pulls.

4. DIRECTOR OF DEVELOPER CONTENT

Pusher.com / Jun 2018 - Oct 2019

I significantly increased our monthly organic views from 72,000 to 500,000, collaborating with community authors to produce over 200 technical tutorials. This effort led to an impressive 6,000 organic signups each month, with our organic content driving 40% of our customer acquisitions. Additionally, I spearheaded the launch of two products, overseeing their go-to-market strategies, demonstrations, and sales documentation, thereby enhancing our brand’s presence in the market.

6. HEAD OF OPERATIONS

Airpair.com / Mar 2014 - Jun 2015

I managed the daily operations of a developer-on-demand marketplace, leading to the recruitment of over 10 full-time employees. Under my leadership, the monthly recurring revenue (MRR) surged from $5,000 to $50,000. I also established and maintained a global community of 2,000 developers. Additionally, I spearheaded our field marketing efforts, representing the marketplace at various industry meetups and conferences, enhancing our brand visibility and engagement.

My Skills

DEVELOPER MARKETING

Developer marketing is a specialized form of marketing aimed at engaging and influencing the developer community. It involves strategies and tactics tailored to resonate with developers, focusing on creating and distributing technical content, tools, and resources that assist in solving developers' challenges.

CONTENT PRODUCTION

Developer content production involves creating materials specifically designed to engage and inform software developers. This can include technical documentation, tutorials, code samples, API guides, and blog posts that cover new technologies, best practices, and industry trends.

PARTNER MARKETING

Partner marketing is a collaborative marketing strategy where two or more companies or entities join forces to leverage each other's strengths and resources to promote their products, services, or brands. This approach can help each partner expand their reach, tap into new customer bases, and achieve mutual marketing goals more effectively than they could alone.

COMMUNITY BUILDING

Community building for software developers focuses on creating and nurturing a space where developers can share knowledge, collaborate on projects, and support each other's growth. This involves organizing online forums, social media groups, or in-person meetups and conferences where members can discuss coding challenges, explore new technologies, and share their experiences.

Awards & Achievements

2020 - 2022 Airport Commissioner, San Jose International Airport, San Jose CA

2015 Mentor @ MIT Entrepreneurship Competition

2014 Winner @ MIT Entrepreneurship Competition

2016 - 2022 Board of Directors, StartupBus.com

2015, 2018, 2021 Winning Mentor @ StartupBus NY, San Francisco, Tampa

Winner of TechCrunch Disrupt NYC 2013 - Click Here

Winner of DEMO Conference 2012 - Click Here

Education

ENTREPRENEURSHIP BOOTCAMP

Massachusetts Institute of Technology / 2014

I had the pleasure to study at the best universities in the world. Continuous learning and improvement is my main drive.

ELECTRICAL ENGINEERING BS

San Jose State University / 2008 - 2011 (Dropped-out)

"Prateek knows his stuff. During our time working together, he provided the best Marketing practices, helped hire the team and created an atmosphere that was conducive to getting the job done. He broke records in his role as a Director of Developer Marketing during our time working together at Pusher. I wouldn't hesitate to work with him again; he is a valuable asset to any team."

Pusher.com, Robert Hemenway